Your direct sales business (or any business for that matter) depends on you getting your name out there and actually making a name for yourself. If you’re not quite sure how visual branding factors into that, or what you should be looking for when it comes to the idea of the visual branding in the first place, this should be your first stop to help you get going!
Using visual branding to grow your biz
What actually is visual branding?
Visual branding is any and all kinds of branding that focuses on visuals. Simple enough, right? It’s the color scheme you use, the overall design of your website page, the font that you’ve chosen for your welcome package, etc. All of those visual details are going to have an impact on potential customers long before your other kinds of marketing and identity features will factor in.
You want to be memorable, creative, inspiring, and modern. This is where services like Canva can help. Focusing on synchronization between brand colors and messaging, will help to keep everything looking professional and intentional -- which does a lot for your professional reputation.
Creating an effective visual brand
There are quite a few ways that you can really help solidify your visual brand and make sure that it’s giving off the vibe that you’re going for. Remember that the goal of the visual brand is to make you attractive and unique. You need to stand out from the competition as the more competent and obvious choice or the debating customer. This is mostly done through being consistent, clear in what you can offer, and memorable so that customers will come back.
Tips for enhancing your brand
If you’re looking at upgrading your visual branding, these tips will guide you forward in a way that will make a lasting impact on your customer.
First impressions are quick and sure
A customer can make a decision based on your professionalism in literally seconds. Once that impression is there, it’s harder to change it. Make sure that your visual branding is leading them to the positive impression you want to make, because it will stick one way or the other.
Give the right content to your customer
You’d market yourself differently to a lawyer than with a curious shopper on the street. When you are designing your visual branding, make sure that you’ve got your customers firmly in mind and you’re designing with them as the key end goal. The right branding or the wrong customer can have the same impact as not putting any effort into it at all!
This is simple but true. If you don’t know what you’re looking to display, wait until you do. Know who you are and what you want to put yourself out there as, and it’ll be easy to create the visual branding that you need and deserve.
Visual branding is going to be what helps customers want to buy from you instead of the competition. Putting together the right package isn’t rocket science, but it can be challenging if you don’t focus on the right details.
You are just in luck, I offer branding services for all of the major direct sales businesses. Plus, I have worked really hard for you to create DIY direct sales training and done-for-you training. So, whichever training style works best for you, I've got you covered. Contact me and let's chat!