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5 Tips for Branding Your Business

It is predicted that in the next five years, the number of women entering the direct sales industry will double. Now is the time to brand and up level your business! People need to hear from you!

Here are my 5 Tips to consider when branding your business:

1. Define Your Purpose and Mission

  • Know your why that makes you cry.

  • How do you do this? At the end of your life, what do you want to be remembered by? What do you want people to say about you?

2. Identify a Clear and Specific Target Audience

  • When you work with these people, you feel energized, excited and don’t feel like you are working at all.

  • That is not all people- not all people make you feel joyful and filled up. 

  • Describe in your head and on paper who your favorite client is to work with and how you feel working with them. Does the result of the project even matter when you are working with this kind of person? 

3. Select a font that matches your target audience.

  • Fonts give a very clear vibe to your audience without saying a word. They tell a story just by how you feel reading the words that are on a piece of paper. 

  • Put your fonts to the test.  When you read the words, does it convey the same feeling you are trying to convey? Does it speak to your target audience? Does it align with you?

4. Choose a color palette that aligns with the mood you want to creative.

  • Fonts and colors go hand in hand. Evoking the proper emotions is what selling your product or service will hinge on, so you do not want to bring out the WRONG feeling from your ideal target audience. 

5. Be subtle but consistent.

  • Your customers are smart. You want them to feel like it is THEIR idea to reach out to you.

  • The more subtle places you use a mark or a symbol that identifies with your brand, the more it becomes recognizable and hits all of their senses. It becomes YOUR mark and your symbol so when they see the color and the symbol they KNOW it is your brand.

  • You want to be so recognizable that they think of you automatically.

Are you ready to brand your business and organically attract your ideal target audience?

I can help! Let's schedule a complimentary Discovery Call and chat!



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