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The $100K Mistake Most Female Founders Make in December (And Why Your 2026 Revenue Depends on What You Do Right Now)
Let me tell you about Sarah. Sarah came to me last January with $180K in annual revenue, working 60-hour weeks, and convinced she knew exactly what her business needed: a new website, a social media manager, and "better marketing." Sound familiar? Here's what Sarah didn't realize: She was about to invest in a faster boat when she didn't even have a compass. Think of it like this: You wouldn't set sail across the ocean without navigation tools, right? You wouldn't invest in a

heatherschaeferhq
Dec 9, 2025


Exploring Big Branding Strategies for Success
When you’re steering a business with big goals, you don’t have time for fluff or guesswork. You want a brand strategy that cuts through the noise like a sharp rudder slicing through the waves. I’m here to give you exactly that - clear, actionable insights on the proven strategic branding framework that will help you navigate your business to seven figures. No sugar coating, just straightforward direction that delivers results. Why Strategic Branding Principles Are Your Busine

heatherschaeferhq
Oct 29, 2025


Crafting a Winning Branding Strategy for Your Business
In today's competitive market, a well-crafted branding strategy is essential for any business looking to stand out. Your brand is not...

heatherschaeferhq
Jul 11, 2025


Building A Million Dollar Brand: Lessons from Successful Female Founders
Every brand, no matter how iconic, encounters obstacles. It’s the nature of business. Unexpected turns, stormy economy, detours in your...

heatherschaeferhq
May 9, 2025


The Unstoppable Big Brand: Transforming Female Founders into Powerhouses
In the world of entrepreneurship, the female founder is a distinct breed of woman. One who’s not just dreaming but actively building her...

heatherschaeferhq
Apr 11, 2025


Elevate, Align, Expand: How a Bold Brand Strategy Leads Seven-Figure Success.
Congratulations, your business has been thriving! But, it’s time to be real. Scaling from six to seven figures won’t happen by grinding...

heatherschaeferhq
Mar 14, 2025


Six Steps To A Refreshed Big Brand
In last month’s blog, "New Year, New Brand: The Power of a Refresh for Female Founders," we explored why a brand refresh may be the...

heatherschaeferhq
Feb 14, 2025


New Year, New Brand: The Power of a Strategic Refresh for Female Founders
The truth is, without a brand strategy, you don’t have a brand—you have a logo and a hope. But here’s the good news: you don’t need to...

heatherschaeferhq
Jan 10, 2025


The Hidden Costs of a Broken Brand (And How to Spot the Signs)
There’s no question, you know that your brand is the foundation of your business. You’ve heard it over and over again: A brand is not...

heatherschaeferhq
Dec 16, 2024


Unlocking Growth: How a Chief Brand Officer (CBO) Can Elevate Your Multi-Six-Figure Business
You’ve already built a multi-six-figure business. You’ve hustled, strategized, and put in the work. But now, something feels off—you’ve...

heatherschaeferhq
Oct 16, 2024


Tired of Chasing the Algorithm? Build a Brand to Guide You Through the Storm
We’ve all been there—riding the wave of social media algorithms, only to realize we’ve drifted far from where we intended to go. The...

heatherschaeferhq
Sep 13, 2024


3 BIG Branding Mistakes That Are Holding Back Your Brand
As a successful female entrepreneur, you're already making waves. You’ve gotten far enough in your business to profit and maybe even...

heatherschaeferhq
Aug 13, 2024
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