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heatherschaeferhq
3 days ago
New Year, New Brand: The Power of a Strategic Refresh for Female Founders
The truth is, without a brand strategy, you don’t have a brand—you have a logo and a hope. But here’s the good news: you don’t need to...
heatherschaeferhq
Dec 16, 2024
The Hidden Costs of a Broken Brand (And How to Spot the Signs)
There’s no question, you know that your brand is the foundation of your business. You’ve heard it over and over again: A brand is not...
heatherschaeferhq
Oct 16, 2024
Unlocking Growth: How a Chief Brand Officer (CBO) Can Elevate Your Multi-Six-Figure Business
You’ve already built a multi-six-figure business. You’ve hustled, strategized, and put in the work. But now, something feels off—you’ve...
heatherschaeferhq
Sep 13, 2024
Tired of Chasing the Algorithm? Build a Brand to Guide You Through the Storm
We’ve all been there—riding the wave of social media algorithms, only to realize we’ve drifted far from where we intended to go. The...
heatherschaeferhq
Aug 13, 2024
3 BIG Branding Mistakes That Are Holding Back Your Brand
As a successful female entrepreneur, you're already making waves. You’ve gotten far enough in your business to profit and maybe even...
heatherschaeferhq
Jul 9, 2024
Build Your Personal Brand: Beyond the Basics
The conversation is always the same. When I meet with potential clients, I always ask the question: How do you currently feel about your...
heatherschaeferhq
Jun 19, 2024
Revitalize Your Strategy: 5 Essential Steps for a Mid-Year Brand and Marketing Evaluation
When it comes to goals, In the ever-changing world of branding it’s impossible to set ‘em and forget ‘em. This is why this time of the...
heatherschaeferhq
May 14, 2024
The Big BRAND Method: A Blueprint for Women Entrepreneurs
Are you a multi-passionate woman entrepreneur struggling to kickstart your personal brand journey? Do you find yourself lost in a sea of...
heatherschaeferhq
Apr 4, 2024
Unlocking the Power of Social Media: Strategies to Enhance Brand Presence
In today's digital age, social media has become an indispensable tool for businesses to connect with their audience and enhance their...
heatherschaeferhq
Mar 19, 2024
Unleashing the Power of Email Marketing and Lead Generation: A Branding Strategist's Guide
In the vast landscape of digital marketing, few tools provide the enduring power and effectiveness of email marketing and lead...
heatherschaeferhq
Feb 12, 2024
Visual Brilliance: Mastering the Art of Branding Through Graphics and Colors
In today's digital age, where attention spans are fleeting and competition is fierce, the significance of visual elements in branding...
heatherschaeferhq
Jan 26, 2024
BRAND New You: Discovering the Secret Sauce to Branding Success and Strategy
As we wave goodbye to 2023, let's take a moment to pause and reflect. No matter what last year brought for your brand, it was likely a...
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