Nearly half of the nation's new business owners in 2021 were women, up 28% from 2019.
Five million new businesses were formed in 2022.
In today's highly competitive business world, it is essential to have a strong brand presence to stand out from the crowd. A brand strategy consultant, or often called a strategic branding coach, is an expert who helps business owners develop a comprehensive branding strategy that will differentiate them from their competitors and build a strong brand identity.
Let’s explore what a branding coach does and how they can help businesses achieve their branding goals.
Conducting a Brand Audit
The first thing a strategic brand coach does is conduct a brand audit. This involves analyzing the company's existing branding efforts, including its visual identity, messaging, target audience, and marketing channels. The consultant will also research the company's competitors and their branding strategies to identify areas of opportunity and differentiation. If you already know you would like a branding audit, click here.
Defining the Brand Positioning
Based on the brand audit, the brand strategy consultant will work with the business owner to define its brand positioning. This involves identifying the unique value proposition that sets the company apart from its competitors and defining the target audience that the brand will resonate with. The consultant will also help the company to develop a brand personality that reflects its values and mission.
Developing a Brand Messaging Strategy
Once the brand positioning is defined, the strategic brand coach and designer will develop a brand messaging strategy. This involves crafting messaging that communicates the brand's value proposition, unique selling points, and brand personality in a way that resonates with the target audience. The consultant will also develop a tone of voice and messaging framework that can be used across all marketing channels.
Creating a Visual Identity
The visual identity of a brand is crucial in building brand recognition and recall. A branding strategy consultant will help the business owner to create a visual identity that aligns with the brand personality and messaging. This includes developing a logo, color palette, typography, and other visual elements that will be used across all marketing channels.
It is especially helpful to have a branding coach who is also experienced in design and has the strategy to create visuals that align with the messaging rather than just relaying the information to a graphic designer. Whether it is taking a branding masterclass, or hiring an all-in-one coach and designer, it is worth your time and resources to get your brand set up strong from the beginning.
Developing a Marketing Plan
A branding strategy consultant will work with the company to develop a comprehensive marketing plan that will promote the brand to its target audience. This includes identifying the most effective marketing channels, such as social media, email marketing, content marketing, and advertising, and developing a strategy for each channel. The consultant will also help the company to measure the effectiveness of its marketing efforts and make adjustments as needed.
Implementing the Branding Strategy
Finally, the brand strategy consultant will work with the company to implement the branding strategy across all marketing channels. This includes developing content, designing marketing materials, and ensuring consistency across all channels. The consultant will also provide ongoing support and guidance to ensure that the branding strategy is effective and meets the company's goals.
A branding strategy consultant is a valuable resource for any company looking to build a strong brand identity. They help companies to define their brand positioning, develop a brand messaging strategy, create a visual identity, and develop a comprehensive marketing plan. With the help of a branding strategy consultant, companies can differentiate themselves from their competitors, build brand recognition and recall, and ultimately achieve their branding goals.
Download this free branding checklist to determine if it is time for you to partner with a strategic brand coach and designer to increase your revenue, relationships and your referrals.