Become Difference Makers

Heather Schaefer combines her graphic design, advertising and her direct sales leadership to help women who are hustling on the side as independent representatives to increase their business and make a difference in their home, family and community. Heather provides individual business branding and strategy coaching to women-owned businesses by identifying their ideal audience and how to attract them organically to their brand. 

Additionally, Heather leads a team of Ruby Ribbon independent stylists across the country to empower them to help women of all shapes and sizes break up with their bras-- for good! That's right- all women-no underwire-better lift and all with comfort!


Heather is also a wife of 25 years; a mom of three independent young women ages 23, 20 and 17; a dog mom and a person feels most connected with God with her toes in the sand by the lake.


Virtual Fittings

No problem. We can fit you virtually and we are committed to get you the right fit and style for your body shape. It is easy and simple. Take our cami quiz to discover the best styles for your body shape and let your body decide when they arrive.

Branding for Women in

Direct sales

With the 50% increase of women in entering the direct sales industry over the next five years, now is a crucial time to set your brand apart from the rest in the broad sea of independent representatives. We will work together to create a strategy; develop a brand that aligns with your unique purpose; show you how to effectively implement your brand with the tools you need to be successful.

The first step is scheduling a Discovery Call to find the best package for your specific needs.

Personal or Group Fittings

We can assist you with a personal or small group style fitting in the convenience of your home or in our studio space. We will provide you with a custom fit from foundation to fashion and will have a ton of fun doing it!

Join our team

Whether you are looking for a side hustle with flexibility and fulfillment or if you are looking to replace your corporate gig to make an even larger impact on your family, your household income and in your community, we would love to show you how. Offering Ruby Ribbon to women makes a difference one cami, one paycheck and one life at a time. 


I have been wearing these camis for a couple of months now and I am SOLD!  These are a GAME CHANGER!  They are so comfortable that I have to keep checking to make sure I have something on!  AND with the firm ones I got, I have firm but non constricting (360 degree stretch) support all the way down PAST my hips (great for under skirts for tummy support)! Best of all you are getting bra support AND slimming together for the price of one good bra! 


Bev L. 

Ok ladies. I just got home... 11 hours after I left. I normally head straight to my bedroom and RIP off my bra. Not today!!! There was no poking from the wires, there was no digging from the straps, and there was no straps falling off multiple times during the day. I felt comfortable, as if no bra! Yet, I had support , and back smoothness. I am definitely sold. Will be working really hard to get rid of ALL my BRAS!!


Regina O.

I have been wearing mine, replaced bras and tank tops, for a month now.  I was very skeptical, because I have always been heavy chested, ranging from 34D to 34 FF during nursing, currently a 34DD/ DDD, depending on the time of month.  


I have had fabulous support


I have NOT been hot


I love the smoothing, especially on the back


My shoulders are happier, as well as under my girls.

Deanna B.


Hidden Retreat Salon and Spa

11712 W. North Avenue

Wauwatosa, WI

©2018 by Heather Schaefer HQ- Become Difference Makers