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I'm Heather
Schaefer

CHIEF BRANDING OFFICER | BRAND STRATEGIST | DESIGNER | SPEAKER

Heather standing by water

My story

The voices of limiting beliefs handed down to me by my family still echo in my mind: "You can't do that." "You're not good enough to play that position." "You're just a B-student, it's okay."

My faith is what I lean on when those voices get loud. The strength isn't mine, it comes from God, and that's what's carried me through building something powerful anyway.

With over three decades of experience, from corporate and agency work to freelancing at home with three young daughters, I've built big brands for hundreds of business owners.

What actually drives me: founders building their own brand isn't a nice-to-have, it's essential. Watching business owners get swept up in trends, believing that standing behind someone else's brand is what will make them money, that's what fires me up, and not in a good way. It's an unpopular opinion, but over 11 years in direct sales is exactly what brought me to it. I built large, successful teams and broke sales records, and by 42, I'd earned the kind of recognition most people spend a career chasing.

Then it all came down

When the first company closed, I didn't wait for solid ground before I started building something of my own. I built my own brand alongside my other direct sales affiliations, earning four streams of income while I figured it out. I rebuilt with another, it closed when I was 46. Partnered with a third, it closed when I was 53. Every time, I kept building my own thing in the background, until it hit me: the brand I kept losing at each of those companies was never mine. It was theirs.

By 2019, I was done dipping my toe in.

 

I formed Branding You Big and went all in, no more freelancing on the side. I used my advertising and graphic design degree, plus everything corporate and direct sales had taught me, to build something nobody could take away.

I built programs to serve founders who were trapped in someone else's brand, the way I had been. From there, I stepped out further, building brands for CEOs, manufacturing companies, coaches, consultants, and brick-and-mortar businesses, brands that led to real expansion and scaling.

 

One rebrand produced a 77% revenue increase in 60 days. Another led to a 34% sales increase.

I found my direction, and other founders started noticing.

 

They asked me to help them build something unmistakably theirs. Now it's my mission to help other founders do the same.

Heather lifting arms on the beach

Since then...

I've built brands for founders, CEOs, and mid-sized companies across industries, using a repeatable framework, not guesswork. One rebrand led to a 17% revenue increase.

Through my signature Million Dollar Brand Strategy (MDBS) and MVP Brand Essentials™, I guide established founders, consultants, coaches, and speakers who are ready to multiply both their income and their impact.

Whether I'm on stage, on a podcast, or working directly with a client, I don't just create brands. I build the strategy underneath them, so my clients stand out instead of blending into the Sea of Sameness.

Are you ready to go BIG? Let's talk about it!

Looking for a Speaker?

With over three decades in graphic design, advertising, and direct sales leadership, I've helped hundreds of business owners build brands that are easy to find and hard to forget.

 

Available to speak in person and virtually, I share what I've learned building million-dollar brands with founders, consultants, coaches, and speakers ready to scale.

Heather looking at a phone

Are you ready to go BIG?

Let's talk about it! 

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